Episode 63 | Building Legacy in Montana: Aubrie Lorona of Swan Mountain Outfitters | Courage, Calling, and Continuing the Vision

The IWD406 Podcast, Montana’s trusted platform amplifying leadership, storytelling, and community impact, proudly presents Episode 63 featuring Aubrie Lorona, Co-Owner of Swan Mountain Outfitters in West Glacier, Montana.

In this powerful and legacy-driven conversation, Aubrie shares the story behind one of Montana’s most iconic outfitting businesses—rooted in her father’s vision, built through grit, and carried forward through purpose.

This is not just a story about horseback riding in Glacier National Park or llama trekking through Montana’s backcountry.

This is a story about legacy.

About what it means to step into something that was built before you.
To understand how things are done.
To honor it.
And then to find the courage to evolve within it when life calls you in a different direction.

Aubrie opens up about growing up within Swan Mountain Outfitters and witnessing firsthand what it takes to build something that lasts—something that serves not only guests, but a team, a family, and a greater Montana community.

Her journey reflects the balance between:

Carrying forward a vision
And trusting your own calling

Between responsibility and reinvention.

At IWD406, we believe in amplifying women who are not only building businesses—but continuing legacies, leading teams, and shaping the future of Montana through their presence and decision-making.

Aubrie is doing exactly that.

This conversation captures something deeper than business.

It captures:

Why legacy matters
How culture is preserved
What it takes to lead in Montana
And why understanding how things get done here is essential to building anything meaningful

This is a grounded, honest, and inspiring conversation for anyone navigating growth, responsibility, and purpose.

In this episode, Aubrie shares:

• Her father’s original vision for Swan Mountain Outfitters
• Growing up inside a legacy Montana business
• What it takes to operate an outfitting company in Glacier National Park
• The responsibility of carrying forward a family-built business
• Finding courage to pivot when life calls you in a different direction
• Leadership, team culture, and showing up for others
• The role of horseback riding and llama trekking in preserving Montana experiences
• Why understanding “how things get done” matters in Montana
• Building something that serves both community and future generations

Swan Mountain Outfitters

Swan Mountain Outfitters continues to be one of Montana’s premier outfitting experiences, offering guided horseback rides through Glacier National Park and llama trekking adventures that allow visitors to experience Montana in a slower, more intentional way.

Through their work, they are preserving not only access to the land—but the experience of it.

 

OUR BELOVED SPONSOR

This episode is proudly sponsored by Outside Metro — the premier lodging experience in the Whitefish area. With over 500 five-star reviews, they offer exceptional stays that blend comfort, style, and true Montana hospitality.

Whether you're here for adventure, connection, or to experience Montana, come stay where the locals play and experience Whitefish the way it was meant to be enjoyed.

Bonus: No booking fees.
Visit www.outsidemetro.com

SPONSOR OUR SHOW

Curious About Sponsorship?

Partner with IWD406 to have your business featured across our growing podcast, social media, and video platforms.

We offer 12-episode advertising packages designed to elevate your brand while supporting stories that inspire, educate, and strengthen communities across Montana.

Now booking Pass the Mic Sponsors for the IWD406 Podcast

Contact: iwd406@gmail.com
Visit: www.iwd406.com